Our goals - Your path

Position Title: Business Development Manager- Home Appliances

Reporting to: Customer Group Manager: Appliances & Manufacturing

Location: Pune

Broad Function and Purpose of Position:

The position exists to maximize revenue, material margin and share of business of Industry products in Tamil Nadu. The employee should develop an in-depth understanding of the products, applications, customer needs and use this knowledge to develop and implement sales strategies to maximize the growth and return for the Company.


  Key Responsibilities:           

    • Develop and implement a comprehensive business growth plan for FFI.
    • Responsible for business results for FFI
    • Responsible for specifying FFI products and solutions with all major specifiers/consultants and ensure inclusion Sika products and solutions in key project specification.
    • Identify and develop business opportunities in key projects through market study.
    • Proactively seek information about customers business, application challenges, production bottlenecks and provide solution in consultation with Corporate and Regional products managers and Technical Service
    • Monitor market trends, competitors, and consumer preferences for improvement & innovation.
    • Negotiate favourable commercial agreements with end customers and distributors in consultation with Head-Automotive & Industry
    • Validate recommended Sika solutions through customer trials and tests.
    • Address complaints promptly and devise sustainable improvement plans.
    • Establishing periodic forecast and provide forecast to supply chain to manage inventory and meet customers delivery schedules.
    • Ensure timely collection of receivables from customers.
    • Conduct customer events to update façade contractors and consultants and specifiers on global innovations and best practices.
    • Analyse sales data to evaluate business development effectiveness and suggest improvements.
    • Present regular reports on business development activities to reporting manager.
    • Contribute to team objectives as required.

Key Skills Required:

    • Experience in Sales, Business Development, Key Project Management and specification roles with min. 10 years in related industry.
    • In-depth familiarity with Polymers, Coatings, Elastomers industry knowledge is preferred.
    • Strong understanding of the Indian market dynamics, consumer behavior, and competitive landscape
    • Excellent negotiation, communication, and interpersonal skills.
    • Demonstrated self-starter and ability to work independently or within a team.
    • Demonstrated ability to build and leverage networks.
    • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
    • Strategic thinker with a proactive and results-oriented approach.



    • Qualifications preferred - Masters or Bachelor of Engineering in Polymers, Chemical Eng, Mechanical Eng. Masters in business administration will be preferred.


Knowledge/ Experience Skills:

Minimum 10 years’ experience in Sales, Business Development, Key Project Management and Specification sales.




  • Head-Automotive & Industry - Reporting, business monitoring
  • Technical Services
  • Corporate and Regional Product Managers
  • Supply Chain Manager – Demand Planning to ensure control of inventory



  • Customers - Value adding, contracting, implementing strategy management, day to day customer support, marketing & sales actions, relationship building, business management. AR control.
  • Consultants & Specifiers – Specification, Value adding, problem solving, marketing & sales, documentations



  1. Customer centric approach
  2. Resilient
  3. Proactiveness & Problem solving.
  4. Result Orientation
  5. Good inter personnel skills with written and verbal English communication.
  6. Enthusiastic & Energetic

Your expertise - Our strength


    • Qualifications preferred - Masters or Bachelor of Engineering in Polymers, Chemical Eng, Mechanical Eng. Masters in business administration will be preferred.

Going Beyond. Together.


    About Sika

    Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and manufacturing industry. Sika has subsidiaries in 103 countries around the world and manufactures in over 400 factories. Its more than 33,000 employees generated annual sales of CHF 11.2 billion in 2023.